Service first: cabinet dealers must cooperate with the company

Cabinet companies produce high-quality products, dealers and enterprises enjoy direct common interests, so dealers in the process of cabinet marketing, to use service to create word of mouth, with the product firmly rooted in the hearts of consumers.

Service environment must be created

A well-functioning, elegant, clean, bright and harmonious environment will enhance consumers' confidence in enjoying services, generate trust in enterprises, and produce good word-of-mouth effects. Conversely, consumers will be disgusted and take services provided by enterprises. Exclusion attitude. For the cabinet brand, it is necessary to dig deep into the "service environment" of the store and the exhibition hall.

The service environment, that is, the store terminal, is the specific place where the cabinet brand provides products and services, as well as the consumer experience products and enjoys the service. Although it does not constitute the core content of the product value, it can bring the “pre-emptive” effect to the enterprise. An indispensable condition for the existence of service products.

Technical services need to be improved

Dealers should train the installers in the early stage, and train the professional skills and service attitude of the installers. When the installer installs the cabinets on the door, the professional attitude and high-quality service can make the customers feel the unparalleled respect. The customer's cabinet is installed beautifully, and the professional quality allows the customer to feel comfortable from the heart. Such after-sales can really add a lot to the cabinet companies.

After-sales service must keep up

After installing the cabinet for a period of time, the dealer should call the consumer to conduct a feedback survey. On the one hand, it can be understood that there is no quality problem in the cabinet, and the consumer experience is understood. On the other hand, the consumer is greatly improved. Favorability. A company that has a beginning and a end can make consumers feel more at ease.

It is not easy for us to get a customer, but it is very easy to lose a customer. Therefore, we must be kind to each customer, serve customers well, and be friends with customers. If the customer's friend or relatives circle is going to decorate and buy the cabinet, then we don't need to say that the customer will help us recommend it. Often customers say a word more useful than our shopping guide. The proportion of our old customers in a good store can reach more than 40%, which is the real benefit of some “creating users”.

Dealers can move customers through small details, customers enter the store with a cup of tea, polite greetings, enthusiastic attitude, etc., so that consumers can continue to understand the idea. With the willingness to listen, potential consumers may become direct consumers, which is also the key to winning the cabinet marketing.

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